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Richard Weight Book Launch
February 13, 2015
In 1959 the mod era was born. Uniquely British and instantly recognisable were just many of the quotes used in the lively Q and A session hosted by Richard Weight, youth culture commentator and author of his new book ‘Mod: From Bebop to Britpop, Britain’s Biggest Youth Culture Movement’ that Candid Magazine were ever so delighted to attend. Taking place in the perfect location, the epitome of Mod style, the Pretty Green store on Carnaby Street.
A panel of special guests including BBC supported comedian Doc Brown to one of the chief directors of the Pretty Green stores kicked off the evening with an in depth discussion of the changing attitudes to men’s fashion and grooming, and what it means to be a man in Britain today in conjunction with the Mod culture. ‘Why does the mod culture still exist today?’ we ask. With a plethora of over 50 year of influences, the Mod culture and style is still growing and will always be one of the biggest fashion choices of all time. An almost hybrid amalgamation of the impact of American music and British attitudes, the Mod era was born. The original British movement.
The Mod style has become a staple part of menswear, a long term legacy that will continue. How we piece clothing together has become a huge influence for us gentleman. Mod fashion sits across a large spectrum which is why it is so different. From casual pieces to the most highly tailored items, the Mod era is all about taking the best bits and showcasing it to a new audience. It was the first style for people across the world to know that we are British. Embracing who you are, daring to be outside the box yet still wanting to belong to something is what makes up this large youth cultured movement. Being influenced from bands such as The Beetles and many more, today’s modern man has become aware of this culture and has almost been shaped by the movement slightly without even knowing it. As comedian Doc Brown stated, ‘it’s the unconscious Mod in me’. Brands such as Fred Perry and Farah, shoe styles such as brogues and loafers will continually develop, keeping the mod era alive.
Within Richard’s book, he talks about this popular cult and its attempt to escape the drab conformity of of life in 1950’s Britain. He reveals Mod to be the DNA of Britain. We are not only influenced by the fashion, but by film, art, architecture and design. To quote Richard Weight, ’Nothing was untouched by the eclectic, frenetic, irresistible energy of Mod’.