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Ruffians X Finlay & Co

August 11, 2014

FashionLondon | by Danny & Josh


Award winning UK barbers Ruffians is turning their flagship London branch into a pop-up sunglasses shop for the entirety of August, all part of their strategy to reposition themselves as a lifestyle brand.

In collaboration with luxury british sunglasses brand Finlay & Co, the pop-up will take over their Covent Garden store until the 8th September.

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Taking into account both of the brands rich Scottish heritage, the limited edition Ruffians collection will feature the Ruffians porcupine insignia hand engraved into the Maplewood body of the sunglasses. Creating only 50 pairs of the glasses ensure that these really are a limited edition, as well as only being available to buy from Ruffians Covent Garden store.

The Ruffians limited edition glasses will be on sale alongside the full Finlay & Co collection including their original Ledbury, Bosworth and new SS14 style The Beaumont.

Adam Brady, head of publicity & events at Ruffians told us:

Putting on events and hosting pop-ups is something that Ruffians has always wanted to do, ever since we opened Edinburgh, where we teamed up with whisky brands, or did charity poker nights. The launch of our flag ship store in Covent Garden has given us a brilliant platform to access even more exciting brands through the London network. We have had a few events already and have some great plans for the upcoming months.

Of course our expertise lies in barbering and men’s grooming, but our collaborations aim to complement the Ruffians brand identity: the companies we team up with must share our passion for creativity and good craftsmanship, but must also want to have a bit of fun.

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Ruffians opened their first store in Edinburgh in 2012 and expanded the brand into London in 2013, Ruffians then went onto winning multiple awards following this.

Finlay & Co specialise in created handcrafted wooden sunglasses which are stocked in stores such as Wolf & Badger and Harvey Nichols.

The Ruffians X Finlay & co pop-up will be open in the Ruffians Covent Garden store until 8th September. Prices start from £105.

Ruffians can be found at 27 Maiden Lane, Covent Garden, WC2E 7JS

Joshua White