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June 11, 2015

Fashion | by Mikael Jack

8 June 2013_0092[2][1][1][1]LONDON COLLECTIONS: MEN starts tomorrow and to celebrate, Seven Dials are hosting a day of exclusive shopping events. Close to LCM’s main hub – The Hospital Club on Endell Street – Seven Dials has established itself, perhaps due to LCM setting up home there, as a unique menswear destination offering original and independent menswear brands including Natural Selection, Farah, Foxhall London and Carhartt. Other staples such as Nike and Urban Outfitters also congregate in Seven Dials’ unique, accidentally Union Jack-shaped network of streets.


union 7 dials

Today, on the eve of London Collections: Men’s seventh season and in preparation of the collections commencing, Seven Dials menswear brands will be offering shoppers a day of exclusive in-store offers, activities, giveaways, drinks, DJs, experiential activity and much more.

Award winning Cornish surf brand Finisterre will be giving away complimentary coffee with every purchase; brand new bicycle and accessories brand Fixation London will offer 20% off bikes alongside their collection of sunglasses and watches. Italian brand Franklin & Marshall will offer free drinks in-store and Parisian store Loft Design By will be providing prosecco to customers throughout the day. The first 50 shoppers at Fred Perry will receive a free wallet – whether you have anything to put in it by the end of the day is up to you.


Head to Larsson & Jennings’ flagship store to create your own limited edition watch; visit Peter Werth to cover all of your tailoring desires; or invest in a luxury leather jacket from Bolongaro Trevor, the founders of AllSaints’ eponymous line. For those finishing touches, wet shaves, beard trims and shoe polishes come courtesy of premium male grooming salon Murdock.

Grab a slice of gourmet pizza at Homeslice or feast on mouthwatering steak at Hawksmoor before a night cap at The Crown pub, taking in the picturesque Seven Dials setting, a stone’s throw from Covent Garden.

For full details visit SevenDials.co.uk



Mikael Jack – Fashion Features Editor