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Squale: The Premium Swiss Watch Brand

November 11, 2013

FashionLondon | by Danny & Josh



When thinking about the upper echelons of watchmaking, the Swiss clearly dominate the market. With practical-yet-stylish materials and cutting edge technology, the horlogerie wizards have been pushing the boundaries for decades. Carrying on this tradition are Squale, the brand that you may not have heard of, but probably should. Since the 1950’s this Swiss company, led by C. Von Büren, have been creating masterpieces of time-keeping with a strong emphasis on functionality.




The brand’s first forays into watchmaking came from a love of the sea, working exclusively on watches for professional divers. The finest materials such as sapphire crystal and Swiss steel go into each and every piece, whilst market-leading technology results in watches that can handle a huge amount of water pressure and salt levels without losing accuracy.




Fast forward to the present and the brand has taken it’s diving heritage and combined that with a focus on aesthetics for their newest collection. Brightly coloured faces and bezels give a playful twist to their classic shapes, for the man who doesn’t want style and function to be mutually exclusive. After all, it’s said you can tell a lot about a man from his watch, so consider a Squale for your next horlogical investment.


Jordan Porteous, Fashion Editor