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Taking fashion outside with GO Outdoors
February 9, 2016
In case you haven’t heard yet, wearing clothes that were once reserved for sports and outdoor activities is now ok to wear everywhere. Contemporary menswear has brought attention to off-duty clothing that is functional, attainable and well designed – most noted in the increasing popularity of the outdoor leisure trend. Staying stylish is just as important as staying warm and as the weather becomes increasingly unpredictable, GO Outdoors has released a new campaign highlighting the season’s fashion staples for icier climes.
Being the UK’s largest retailer of outdoor clothing, GO Outdoors has gained a new consumer in the trend-forward man who requires a jacket that is both fitting on the ski slopes of Tignes, as it is walking down Oxford Street. Focusing on versatility and the ability to withstand various weather conditions, the campaign pairs outerwear with denim and the layering of merino basics and lightweight, waterproof quilted jackets in a range of colours, making for the perfect outfit for the Alpine-inclined male.
Comfort, technicality and urbanity are fused together in outfits featuring Asics running shoes, leather hiking boots and brightly coloured, goose down North Ridge jackets – two of the brands GO Outdoors are bringing to the foreground in their innovative way of bridging outdoor wear and fashion.
Now, who wants to go mountaineering…or après-skiing?
Words by Andre Bogues