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September 19, 2013
Designer fashion house TALU was launched a year and a half ago initially setting up in Cyprus, but has recently moved to London to be based in the UK’s fashion hub. Originally planning just to create hand crafted accessories for women, due to the success of its handbag line at The Pure London Trade Show in summer last year, it has since grown to include men’s accessories and prêt-a-porter women’s wear.
TALU creations include chunky jewellery made of hammered discs and links of metal, often with bolt style connectors, and garments using a simple palette of black and white, yet playing with textures through the use of leather and sheer fabrics. Necklines are risqué and all looks are heavily accessorised. The whole collection has a distinctly industrial feel, accommodating the darker and more adventurous side of the fashion world.
Head Designer Cris Cristo, who has been a boutique sales assistant, visual merchandiser and fashion buyer before trying his hand at designing, explained it is a not a label for the faint hearted: “TALU is not subtle, understated or discreet but makes a combined statement of confidence, glamour & style! The entire brand is designed so as to be identified. Each piece whether it is fashionwear, accessories or handbags, takes on its own identity but at the same time is noticeably familiarized with the TALU collections. TALU is for those who seek individuality and style and have a demand for quality. We create fabulous trends without following the mainstream.”
With brand identity being such a crucial part of the fashion industry, I questioned Cristo on the name he chose for his enterprise, to which he stated simply, “The name came to me out of the blue and was the inspiration for creating the brand.” The designer’s logo is a metal square with the centre cut out, inscribed with ‘TALU’ around the edges. It is used on the TALU Limited Collection items, which are within the premium sector of the project. This not only helps the name to become recognised via the insignia, but also adds flair by making it part of the actual designs on items such as rings, bracelets and handbags.
Having been already featured in the likes of Tatler, Vogue, Elle and Harper’s Bazaar, TALU continues to go from strength to strength; currently undergoing massive expansion into North America and the UK, and being given the opportunity to showcase their work during international fashion weeks. Not content with this, Cristo is also busy working on his latest venture – a new menswear line.
Words Sophia Miles