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Technology meets Menswear at No.9

December 3, 2014

Fashion | by Candid Magazine


On December 1st 2014 the doors of No. 9 Earlham Street, Seven Dials, will open up to offer a contemporary multi-brand menswear concept shop, with interactive, cutting-edge technologies to enhance in-store shopping
experience.

Bringing together a curated edit of British menswear brands such as Hentsch Man, Alice Made This and Cherchbi, the space has been designed by Daniel Peters (BBSClothing, British Fashion Council, Orlebar Brown, A Sauvage), and set designer Thomas Bird (GQ).

The concept shop will replace traditionally tinsel clad shelves for technology- enabled experiences such as interactive digital plinths by CASA and smart mannequins by Iconeme, giving Christmas shoppers a unique
and memorable treat.

The store will be open for six weeks from December, where customers can expect to find a whole host of in-store events including a grooming weekend, meet the maker sessions and late-night shopping. Technology has been curated by The Dandy Lab founders, Peter Jeun Ho Tsang and Julija Bainiaksina, as a preview to an extended pop-up shop set to launch in Spring 2015.

The Dandy Lab is the gentleman’s lifestyle store enhanced by technology, in Central London, for customers to find their favourite British craftsmanship brands. A range of independent lifestyle products will talk to the customer as they browse, allowing you to find the perfect product match for your individual style. The Dandy Lab is currently collaborating with leading-edge technologists to develop bespoke software to make this happen.

Barnard and Westwood 2 Barnard and Westwood Dandy Lab Iconeme Promo

www.thedandylab.com