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The Industry with Paula Reed

May 7, 2013

FashionLondon | by Danny & Josh

TheIndustry-Paula Reed & Frances Card 1


A little over two weeks ago Candid Magazine were invited to an exclusive talk with former Grazia fashion director Paula Reed, hosted by The Industry. In Central London’s premier event space The Swarovski Lounge we were treated to a half an hour interview with the woman herself as well as a question and answer session with the audience. Reed talked us through her impressive career history, from her charming beginnings as a recent graduate fresh off the boat from Ireland to the time when she became a household name at Grazia Magazine. More recently, however, Paula has made the move from weekly fashion magazines to the competitive world of luxury retail, where she has taken a position at the world-renowned department store Harvey Nichols.




Using her vast knowledge of the magazine industry, Reed plans to help to remaster the brand’s e-commerce presence, she told the eager audience. By combining a slick, easy to use website with the availability of superior customer service, as well as the excitement of online editorial content Harvey Nichols plan to completely change the way they engage with their online customer base. Exciting times for fans of the brand.


Jordan Porteous, Junior Fashion Editor