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V&A Celebrates New Exhibition Road Quarter With REVEAL Festival
May 2, 2017
The Victoria and Albert Museum (V&A) today announced that it will be holding REVEAL, a free, week-long public festival (30th June – 7th July) celebrating the opening of the new V&A Exhibition Road Quarter.
The new Quarter, which was designed by the Stirling Prize-winning British architect Amanda Levete and her practice AL_A, will be the Museum’s largest architectural intervention in the last 100 years.
This innovative and ambitious project will create beautiful new public areas and gallery spaces for London, transforming the experience of the V&A for visitors and revealing historic facades of the V&A’s existing Grade I buildings for the first time.
REVEAL Festival will kick off with Friday Late (30th June); the first and original Friday Late programme in London, this special music and digitally-themed event will be held in partnership with global online music platform, Boiler Room.
The festival will offer the public a variety of free art and design commissions, performances, fashion shows and family activities, bringing the Museum’s architecture and collections to life.
The V&A will bring an electric mix of international musicians, DJs and artists to the V&A, both in person and virtually through live online streaming. Highlights from the festival will include:
The first commission for The Sainsbury Gallery, will be artist Simon Heijdens, who will create an immersive experience of augmented natural light that reveals the unusual architectural details of the Gallery.
The work filters natural sunlight from the Gallery’s Oculus skylight into a kaleidoscope of light and shadow. Choreographed by varying wind patterns taken from outside, Heijdens’ piece creates a performance of ambient light that brings a natural, continuously evolving character to the built environment.
Over the course of the day, the V&A will also show the first major public presentation of Kairos by artist and musician Anat Ben-David, an ambitious new theatrical song-cycle commissioned by the Stanley Picker Gallery at Kingston University, incorporating fashion, opera, dance, experimental music and multi-media.
Four dancers from Julie Cunningham & Company will create intimate, imaginary situations as they move through spaces inside and outside the museum.
British designer Molly Goddard will be the subject of the V&A’s Fashion in Motion, which will bring catwalk shows by leading international designers to the Museum.
Goddard specialises in traditional hand-craft techniques such as hand pleating, smocking and crocheting, and won British Emerging Talent at the 2016 Fashion Awards. As part of REVEAL, the catwalk shows will feature Goddard’s previous collections, as well as showcasing new pieces that will be seen for the first time.
Families are also invited to explore the Museum with a series of trails, online games, performances and activities. And there will be pop-up performances in The Sackler Courtyard, workshops with artists and illustrators looking at the design of the new Exhibition Road Quarter, and interactive theatre performances for all to join. The V&A will be announcing further artists and commissions will be announced in due course.
Catherine Ince, of the V&A’s REVEAL Festival curatorial team, said: “I am delighted to unveil the V&A’s REVEAL Festival as our moment to mark and celebrate the V&A’s Exhibition Road Quarter. The V&A is such a rich source of inspiration, and it has been hugely exciting to see how a wide range of innovative and inspiring artists and practitioners have responded to the new architecture and our collections.
“We hope that the REVEAL festival will invite the public to explore and experience the V&A’s collections, architecture, layers of history and our heritage in new and different ways.”
V&A Members will have an exclusive first-look view of the Exhibition Road Quarter on Friday 30 June from 10am to 5pm. Following the Members’ Preview, the gates will open to welcome the public to the new space and the REVEAL festival starting with Friday Late.
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